Normal view MARC view ISBD view

The financial services marketing handbook : tactics and techniques that produce results /

by Ehrlich, Evelyn; Fanelli, Duke.
Material type: materialTypeLabelBookSeries: Bloomberg financial series: Publisher: Hoboken, N.J. : Bloomberg Press, c2012Edition: 2nd ed.Description: xi, 196 p. : ill. ; 26 cm.ISBN: 9781592600465.Subject(s): Financial services industry -- United States -- Marketing | Financial planners -- Marketing | Customer relations | Financial services industry -- Computer network resourcesOnline resources: Contributor biographical information | Publisher description | Table of contents only Summary: "The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar.The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning; New info on landing pages, e-mail success factors; Behavioral economics to psychology of money and budgeting"-- Provided by publisher.
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Location Call number Status Date due
Books Books
Epoka University Library
HG 181 .E38 2012 (Browse shelf) Available

Series data from the jacket.

Includes bibliographical references and index.

"The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar.The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning; New info on landing pages, e-mail success factors; Behavioral economics to psychology of money and budgeting"-- Provided by publisher.

There are no comments for this item.

Log in to your account to post a comment.

Epoka University Library, Rr. Tiranë-Rinas,Km. 12 1039 Tirana, Albania
+355 4 2232 086| FAX +355 4 2222 117|library@epoka.edu.al