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1. Services marketing : people, technology, strategy

by Lovelock, Christopher H; Wirtz, Jochen.

Edition: 6th ed. Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Online Access: Table of contents only Availability: Items available for loan: Epoka University Library [HF 5415.13 .L5883 2007] (1).

2. Services marketing : people, technology, strategy

by Lovelock, Christopher H; Wirtz, Jochen.

Edition: Eighth edition.Material type: book Book; Format: print ; Literary form: not fiction Availability: Items available for loan: Epoka University Library [ HF 5415.13 .L 5883 2016] (1).

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