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81.
|
Managing customer relationships : a strategic framework
by Peppers, Don;
Rogers, Martha.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, c2004Online Access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF 5415.5 .P458 2004] (1).
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82.
|
Services marketing : integrating customer focus across the firm
by Zeithaml, Valarie A;
Bitner, Mary Jo;
Gremler, Dwayne D.
Edition: 5th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill Irwin, c2009Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [HD 9980.5 .Z45 2009] (1).
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83.
|
Marketing
by Grewal, Dhruv;
Levy, Michael.
Edition: Fourth Edition.Material type: Book; Format:
print
; Literary form:
not fiction
Availability: Items available for loan: Epoka University Library [HF 5415 .G6753 2014] (1).
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84.
|
Marketing strategy : planning and implementation
by Walker, Orville C;
Boyd, Harper W;
Larréché, Jean-Claude.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Epoka University Library [HF 5415.13 .W249 1999] (1).
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85.
|
Contemporary Marketing the foundation of contemporary marketing strategy
by Baran, Roger J. David L. Kurtz;
Galka, Robert J.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, NY : Routledge, 2015Availability: Items available for loan: Epoka University Library [HF 5415.55 .B35 2013] (1).
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86.
|
Marketing management : knowledge and skills
by Peter, J. Paul;
Donnelly, James H.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF 5415.13 .P387 2001] (1).
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87.
|
Principles of service marketing and management
by Lovelock, Christopher H;
Wright, Lauren.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Availability: Items available for loan: Epoka University Library [HD 9981.5.L68 1999] (1).
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88.
|
Exploring marketing research
by Zikmund, William G.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Fort Worth : Dryden Press, c1997Availability: Items available for loan: Epoka University Library [HF 5415.2.Z54 1997] (1).
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89.
|
Marketing : real people, real choices
by Solomon, Michael R;
Marshall, Greg W;
Stuart, Elnora W.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Online Access: Table of contents Availability: Items available for loan: Epoka University Library [HF 5415.35.S 65 2006] (1).
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90.
|
Marketing management
by Kotler, Philip;
Keller, Kevin Lane.
Edition: 14th [ed.]Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2012Availability: Items available for loan: Epoka University Library [HF 5415.13.K 64 2012] (1).
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91.
|
Principles of marketing
by Kotler, Philip;
Armstrong, Gary (Gary M.).
Edition: 10th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Upper Saddle River, NJ : Prentice Hall, c2004Availability: Items available for loan: Epoka University Library [HF 5415.K 636 2004] (1).
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92.
|
Marketing : an introduction
by Masterson, Rosalind;
Pickton, David.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; Thousand Oaks, Calif. : SAGE, 2010Availability: Items available for loan: Epoka University Library [HF 5415.M 3345 2010] (1).
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93.
|
Strategjia Marketing
by ;
Clow, Kenneth E;
Baack, Donald.
-- -- .
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : SAGE, c2014Availability: Items available for loan: Epoka University Library [HF 5415.13 .L33 2010] (1).
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94.
|
Marketing
by Lamb, Charles W;
Hair, Joseph F;
McDaniel, Carl D.
Edition: 8th ed., instructor's ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Mason, Ohio : Thomson/South-Western, c2006Availability: Items available for loan: Epoka University Library [HF 5415.L2624 2006] (1).
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95.
|
Marketing principles and best practices
by ;
Hoffman, K. Douglas.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Mason, Ohio : Thomson/South-Western, c2005Availability: Items available for loan: Epoka University Library [HF 5415.M297453 2005] (1).
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96.
|
Marketing management
by Dickson, Peter R;
.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Fort Worth : Dryden Press c1994Availability: Items available for loan: Epoka University Library [HF 5415.13.D48 1994] (1).
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97.
|
Marketing management : text and cases
by Lal, Rajiv;
Quelch, John A;
Rangan, V. Kasturi.
Edition: [1st ed.]Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Online Access: Table of contents only | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.13 .L315 2005] (1).
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98.
|
Basic marketing : a marketing strategy planning approach
by Perreault, William D;
Cannon, Joseph P., Ph. D;
McCarthy, E. Jerome (Edmund Jerome).
Edition: 17th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill Irwin, c2009Online Access: Table of contents only Availability: Items available for loan: Epoka University Library [HF 5415.13.M369 2009] (1).
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99.
|
International marketing
by Baack, Daniel W;
Harris, Eric G;
Baack, Donald.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks : SAGE, c2013Availability: Items available for loan: Epoka University Library [HF 1416.B32 2013] (1).
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100.
|
Marketing planning & strategy
by Jain, Subhash C;
.
Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Cincinnati, Ohio : South-Western Pub., c1997Other title: Marketing planning and strategy.Availability: Items available for loan: Epoka University Library [HF 5415 .13 .J35 1997] (1).
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