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Strategic advertising management /

by Percy, Larry; Elliott, Richard H.
Publisher: Oxford ; New York : Oxford University Press, 2009Edition: 3rd ed.Description: xviii, 424 p. : ill. (some col.) ; 25 cm.ISBN: 9780199532575; 0199532575.Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingOnline resources: Table of contents only | Publisher description
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5438.5 .P475 2009 (Browse shelf) Available
Books Books
Epoka University Library
HF 5438.5 .P475 2009 (Browse shelf) Available

Includes bibliographical references and index.

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