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1. Marketing communications : an integrated approach

by Smith, P. R. (Paul Russell); Taylor, Jonathan.

Edition: 2nd ed. Publisher: London ; Milford, CT : Kogan Page, 1993Availability: Items available for loan: Epoka University Library [HF 5415.123 .S65 1993] (1).

2. The new strategic brand management : advanced insights and strategic thinking

by Kapferer, Jean-Noel.

Edition: 5th ed. Publisher: London ; Philadelphia : Kogan Page, 2012Availability: No items available Checked out (1).

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