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1. Marketing channels : a relationship management approach

by Pelton, Lou E; Lumpkin, James R; Strutton, David.

Edition: 2nd ed. Publisher: Boston : McGraw-Hill/Irwin, c2002Online Access: Table of contents | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.129 .P45 2002] (1).

2. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).

Edition: 6th ed. Publisher: Boston : McGraw-Hill, c2002Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF5415.3 .P468 2001 ] (1).

3. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).

Edition: 7th ed. Publisher: New York : McGraw-Hill, c2005Online Access: Contributor biographical information | Table of contents | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.3 .P468 2005 ] (2).

4. Product management

by Lehmann, Donald R; Winer, Russell S.

Edition: 4th ed. Publisher: Boston : McGraw-Hill/Irwin, 2005Online Access: Table of contents | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.15 .L44 2005] (1).

5. Retailing management

by Levy, Michael; Weitz, Barton A.

Edition: 5th ed. Publisher: Boston : McGraw-Hill Irwin, c2004Availability: Items available for loan: Epoka University Library [HF 5429 .L4828 2004] (1).

6. Analysis for marketing planning

by Lehmann, Donald R; Winer, Russell S.

Edition: 5th ed. Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF 5415 .13 .L395 2002] (1).

7. Strategic marketing

by Cravens, David W; Piercy, Nigel.

Edition: 7th ed. Publisher: Boston : McGraw-Hill Irwin, c2003Online Access: Publisher description | Table of contents Availability: No items available Checked out (1).

8. Marketing management : a strategic decision-making approach

by Mullins, John W. (John Walker); Walker, Orville C.

Edition: 6th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill, c2008Online Access: Table of contents only | Publisher description Availability: Items available for loan: Epoka University Library [HF5415.13 .M352324 2008] (1).

9. IMC : using advertising and promotion to build brands

by Duncan, Tom (Thomas R.).

Edition: 1st ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill, 2002Availability: Items available for loan: Epoka University Library [HF 5415.13 .D846 2002] (1).

10. Contemporary advertising

by Arens, William F.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : McGraw-Hill, c2006Online Access: Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [HF5821 B62 2006] (1).

11. Product Management

by Lehmann, Donald R; Winer, Russell S.

Edition: 4th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, 2005Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [658.5/6] (1).

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