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1.
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Search Engine Marketing, Inc. : driving search traffic to your company's web site
by Moran, Mike;
Hunt, Bill.
Publisher: Upper Saddle River, N.J. : London : IBM ; Pearson Education [distributor], 2006Availability: Items available for loan: Epoka University Library [HF 5415 .1265 .M665 2006] (1).
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2.
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E-commerce
by Rayport, Jeffrey F;
Jaworski, Bernard J.
Publisher: Boston : McGraw-Hill/Irwin MarketspaceU, c2001Other title: Ecommerce.Availability: Items available for loan: Epoka University Library [HF 5548 .32 .R39 2001] (1).
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3.
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Dictionary of marketing and communication; including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences
by Jefkins, Frank William.
Publisher: Aylesbury, Intertext, 1973Availability: Items available for loan: Epoka University Library [HF 5415 .J438 1973] (1).
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4.
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Selling suffrage : consumer culture & votes for women
by Finnegan, Margaret Mary.
Publisher: New York : Columbia University Press, c1999Availability: Items available for loan: Epoka University Library [JK 1896 .F56 1999] (1).
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5.
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Advertising : from fundamentals to strategies
by Rothschild, Michael L.
Publisher: Lexington, Mass. : D.C. Heath., c1987Availability: Items available for loan: Epoka University Library [HF 5823 .R678 1987] (1).
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6.
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Strategic advertising management
by Percy, Larry;
Elliott, Richard H.
Edition: 3rd ed. Publisher: Oxford ; New York : Oxford University Press, 2009Online Access: Table of contents only | Publisher description Availability: Items available for loan: Epoka University Library [HF 5438.5 .P475 2009] (2).
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7.
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Better than homemade : amazing foods that changed the way we eat
by Wyman, Carolyn.
Publisher: Philadelphia : Quirk Books, c2004Online Access: Publisher description | Contributor biographical information Availability: Items available for loan: Epoka University Library [TX 370 .W96 2004] (1).
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8.
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Strange red cow : and other curious classified ads from the past
by Bader, Sara.
Edition: 1st ed. Publisher: New York : Clarkson Potter/Publishers, c2005Online Access: Table of contents only | Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: Epoka University Library [ HF 6125 .B33 2005] (1).
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9.
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Selling radio : the commercialization of American broadcasting, 1920-1934
by Smulyan, Susan.
Publisher: Washington : Smithsonian Institution Press, c1994Availability: Items available for loan: Epoka University Library [HE 8698 .S6 1994] (1).
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10.
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Designing brand identity : an essential guide for the whole branding team
by Wheeler, Alina.
Edition: Fourth edition. Publisher: New Jersey , Wilwy 2013Online Access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Epoka University Library [HD 69 .B7 W44 2013] (1).
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11.
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Introduction to advertising and promotion : an integrated marketing communications perspective
by Belch, George E. (George Edward);
Belch, George E. (George Edward);
Belch, Michael A.
Edition: 3rd ed. Publisher: Chicago : Irwin, c1995Other title: Introduction to advertising & promotion.Availability: Items available for loan: Epoka University Library [HF 5823 .B387 1995] (1).
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12.
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Social media strategy : marketing and advertising in the consumer revolution
by Quesenberry, Keith A.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Availability: Items available for loan: Epoka University Library [HF 5415.265. Q46 2016] (1).
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13.
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Cases in advertising management Larry D. Kelley and Donald W. Jugenheimer
by ;
.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Armonk, N.Y. Segment Books M.E. Sharpe, 2010Online Access: Table of contents only |u http://www.loc.gov/catdir/toc/ecip0828/2008039868.html Availability: Items available for loan: Epoka University Library [HF 5823 .K3443 2009] (1).
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14.
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Dictionary of marketing and advertising
by Rosenberg, Jerry Martin.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : J. Wiley, c1995Online Access: Contributor biographical information | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415 .R577 1995] (1).
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15.
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Dictionary of marketing and advertising
by Rosenberg, Jerry Martin.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : J. Wiley, c1995Online Access: Contributor biographical information | Publisher description Availability: No items available
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16.
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Advertising, promotion, and other aspects of integrated marketing communications
by Shimp, Terence A.
Edition: 8th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Mason, Ohio : South-Western Cengage Learning, c2010Availability: Items available for loan: Epoka University Library [HF 5415.123 .S54 2010] (2).
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17.
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Advertising and integrated brand promotion, 5e
by O'Guinn, Thomas C;
Allen, Chris T;
Semenik, Richard J.
Edition: 5th Ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Australia ; Mason, OH : South-Western Cengage Learning, c2009Other title: Advertising & integrated brand promotion.Availability: Items available for loan: Epoka University Library [HF 5821 .O34 2009] (1).
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18.
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Strategic Management / A Dynamic Perspective
by Rodgers, Shelly (Shelly Lannette);
Thorson, Esther.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Routledge, 2012Availability: Items available for loan: Epoka University Library [HD 5821 .A384 2012] (1).
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19.
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Advertising : principles & practice
by Wells, William;
Burnett, John;
Moriarty, Sandra E. (Sandra Ernst).
Edition: 7th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Other title: Advertising : principles and practice.Availability: Items available for loan: Epoka University Library [HF 5823.W455 2006] (1).
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20.
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Contemporary advertising
by Arens, William F.
Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2006Online Access: Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [HF 5821.B62 2006] (1).
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