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1. Search Engine Marketing, Inc. : driving search traffic to your company's web site

by Moran, Mike; Hunt, Bill.

Publisher: Upper Saddle River, N.J. : London : IBM ; Pearson Education [distributor], 2006Availability: Items available for loan: Epoka University Library [HF 5415 .1265 .M665 2006] (1).

2. E-commerce

by Rayport, Jeffrey F; Jaworski, Bernard J.

Publisher: Boston : McGraw-Hill/Irwin MarketspaceU, c2001Other title: Ecommerce.Availability: Items available for loan: Epoka University Library [HF 5548 .32 .R39 2001] (1).

3. Dictionary of marketing and communication; including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences

by Jefkins, Frank William.

Publisher: Aylesbury, Intertext, 1973Availability: Items available for loan: Epoka University Library [HF 5415 .J438 1973] (1).

4. Selling suffrage : consumer culture & votes for women

by Finnegan, Margaret Mary.

Publisher: New York : Columbia University Press, c1999Availability: Items available for loan: Epoka University Library [JK 1896 .F56 1999] (1).

5. Advertising : from fundamentals to strategies

by Rothschild, Michael L.

Publisher: Lexington, Mass. : D.C. Heath., c1987Availability: Items available for loan: Epoka University Library [HF 5823 .R678 1987] (1).

6. Strategic advertising management

by Percy, Larry; Elliott, Richard H.

Edition: 3rd ed. Publisher: Oxford ; New York : Oxford University Press, 2009Online Access: Table of contents only | Publisher description Availability: Items available for loan: Epoka University Library [HF 5438.5 .P475 2009] (2).

7. Better than homemade : amazing foods that changed the way we eat

by Wyman, Carolyn.

Publisher: Philadelphia : Quirk Books, c2004Online Access: Publisher description | Contributor biographical information Availability: Items available for loan: Epoka University Library [TX 370 .W96 2004] (1).

8. Strange red cow : and other curious classified ads from the past

by Bader, Sara.

Edition: 1st ed. Publisher: New York : Clarkson Potter/Publishers, c2005Online Access: Table of contents only | Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: Epoka University Library [ HF 6125 .B33 2005] (1).

9. Selling radio : the commercialization of American broadcasting, 1920-1934

by Smulyan, Susan.

Publisher: Washington : Smithsonian Institution Press, c1994Availability: Items available for loan: Epoka University Library [HE 8698 .S6 1994] (1).

10. Designing brand identity : an essential guide for the whole branding team

by Wheeler, Alina.

Edition: Fourth edition. Publisher: New Jersey , Wilwy 2013Online Access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Epoka University Library [HD 69 .B7 W44 2013] (1).

11. Introduction to advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, George E. (George Edward); Belch, Michael A.

Edition: 3rd ed. Publisher: Chicago : Irwin, c1995Other title: Introduction to advertising & promotion.Availability: Items available for loan: Epoka University Library [HF 5823 .B387 1995] (1).

12. Social media strategy : marketing and advertising in the consumer revolution

by Quesenberry, Keith A.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Availability: Items available for loan: Epoka University Library [HF 5415.265. Q46 2016] (1).

13. Cases in advertising management Larry D. Kelley and Donald W. Jugenheimer

by ; .

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Armonk, N.Y. Segment Books M.E. Sharpe, 2010Online Access: Table of contents only |u http://www.loc.gov/catdir/toc/ecip0828/2008039868.html Availability: Items available for loan: Epoka University Library [HF 5823 .K3443 2009] (1).

14. Dictionary of marketing and advertising

by Rosenberg, Jerry Martin.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : J. Wiley, c1995Online Access: Contributor biographical information | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415 .R577 1995] (1).

15. Dictionary of marketing and advertising

by Rosenberg, Jerry Martin.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : J. Wiley, c1995Online Access: Contributor biographical information | Publisher description Availability: No items available

16. Advertising, promotion, and other aspects of integrated marketing communications

by Shimp, Terence A.

Edition: 8th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, c2010Availability: Items available for loan: Epoka University Library [HF 5415.123 .S54 2010] (1).

17. Advertising and integrated brand promotion, 5e

by O'Guinn, Thomas C; Allen, Chris T; Semenik, Richard J.

Edition: 5th Ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Australia ; Mason, OH : South-Western Cengage Learning, c2009Other title: Advertising & integrated brand promotion.Availability: Items available for loan: Epoka University Library [HF 5821 .O34 2009] (1).

18. Strategic Management / A Dynamic Perspective

by Rodgers, Shelly (Shelly Lannette); Thorson, Esther.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Routledge, 2012Availability: Items available for loan: Epoka University Library [HD 5821 .A384 2012] (1).

19. Advertising : principles & practice

by Wells, William; Burnett, John; Moriarty, Sandra E. (Sandra Ernst).

Edition: 7th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Other title: Advertising : principles and practice.Availability: Items available for loan: Epoka University Library [HF 5823.W455 2006] (1).

20. Contemporary advertising

by Arens, William F.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : McGraw-Hill, c2006Online Access: Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [HF 5821.B62 2006] (1).

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