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1. Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane.

Edition: 3rd ed. Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Online Access: Table of contents only Availability: Items available for loan: Epoka University Library [HD 69.B7 K45 2008] (1).

2. The new strategic brand management : advanced insights and strategic thinking

by Kapferer, Jean-Noel.

Edition: 5th ed. Publisher: London ; Philadelphia : Kogan Page, 2012Availability: No items available Checked out (1).

3. Designing brand identity : an essential guide for the whole branding team

by Wheeler, Alina.

Edition: Fourth edition. Publisher: New Jersey , Wilwy 2013Online Access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Epoka University Library [HD 69 .B7 W44 2013] (1).

4. Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane.

Edition: 3rd ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Online Access: Table of contents only Availability: Items available for loan: Epoka University Library [HD 69.B7.K 45 2008] (1).

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