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1. Complaint management : the heart of CRM

by Stauss, Bernd; Seidel, Wolfgang.

Edition: 1st ed. Publisher: Cincinnati : Thompson/South-Western, c2004Online Access: Table of contents Availability: Items available for loan: Epoka University Library [HF 5415.52 .S83 2004] (1).

2. The CRM handbook : a business guide to customer relationship management

by Dyche, Jill.

Publisher: Boston : Addison Wesley, c2002Availability: Items available for loan: Epoka University Library [HF 5415.5 .D93 2002] (1).

3. Customer relationship management : concepts and technologies

by Buttle, Francis; Maklan, Stan.

Edition: Third edition.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Availability: Items available for loan: Epoka University Library [HF 5415.5. B875 2015] (1).

4. Customer relationship management : a database approach

by Kumar, V; Reinartz, Werner J.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2006Online Access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.5 .K86 2006] (4).

5. Managing customer relationships : a strategic framework

by Peppers, Don; Rogers, Martha.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, c2004Online Access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF 5415.5 .P458 2004] (1).

6. Contemporary Marketing the foundation of contemporary marketing strategy

by Baran, Roger J. David L. Kurtz; Galka, Robert J.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York, NY : Routledge, 2015Availability: Items available for loan: Epoka University Library [HF 5415.55 .B35 2013] (1).

7. Contemporary selling : building relationships, creating value

by Johnston, Mark W; Marshall, Greg W; Johnston, Mark W.

Edition: 4th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Routledge, 2013Availability: Items available for loan: Epoka University Library [HF 5438.25 .J655 2013] (1).

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