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1.
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Supply chain management : strategy, planning, and operation
by Chopra, Sunil;
Meindl, Peter.
Edition: 3rd ed. Publisher: Upper Saddle River, N.J. : Prentice Hall, c2007Online Access: Table of contents only Availability: Items available for loan: Epoka University Library [HF 5415.13 .C533 2007] (1).
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2.
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E-commerce : business, technology, society
by Laudon, Kenneth C;
Traver, Carol Guercio.
Edition: 4th ed. Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall c2008Availability: Items available for loan: Epoka University Library [HF 5548.32 .L38 2008] (3).
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3.
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Marketing research : an applied orientation
by Malhotra, Naresh K.
Edition: 5th ed. Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Online Access: Table of contents Availability: Items available for loan: Epoka University Library [HF 5415.2 .M29 2007] (1).
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4.
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Search Engine Marketing, Inc. : driving search traffic to your company's web site
by Moran, Mike;
Hunt, Bill.
Publisher: Upper Saddle River, N.J. : London : IBM ; Pearson Education [distributor], 2006Availability: Items available for loan: Epoka University Library [HF 5415 .1265 .M665 2006] (1).
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5.
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E-commerce
by Rayport, Jeffrey F;
Jaworski, Bernard J.
Publisher: Boston : McGraw-Hill/Irwin MarketspaceU, c2001Other title: Ecommerce.Availability: Items available for loan: Epoka University Library [HF 5548 .32 .R39 2001] (1).
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6.
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The strategy and tactics of pricing : a guide to growing more profitably
by Nagle, Thomas T;
Hogan, John E., Ph. D.
Edition: 4th ed. Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2006Online Access: Table of contents only Availability: Items available for loan: Epoka University Library [HF 5416.5 .N34 2006] (1).
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7.
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Marketing channels : a relationship management approach
by Pelton, Lou E;
Lumpkin, James R;
Strutton, David.
Edition: 2nd ed. Publisher: Boston : McGraw-Hill/Irwin, c2002Online Access: Table of contents | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.129 .P45 2002] (1).
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8.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
by Peter, J. Paul;
Olson, Jerry C. (Jerry Corrie).
Edition: 6th ed. Publisher: Boston : McGraw-Hill, c2002Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF5415.3 .P468 2001 ] (1).
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9.
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Supply chain management : strategy, planning, and operation
by Chopra, Sunil;
Meindl, Peter.
Edition: Pearson International Edition Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: Items available for loan: Epoka University Library [HF 5415.13 .C533 2001] (1).
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10.
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Services marketing : people, technology, strategy
by Lovelock, Christopher H;
Wirtz, Jochen.
Edition: 6th ed. Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Online Access: Table of contents only Availability: Items available for loan: Epoka University Library [HF 5415.13 .L5883 2007] (1).
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11.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
by Peter, J. Paul;
Olson, Jerry C. (Jerry Corrie).
Edition: 7th ed. Publisher: New York : McGraw-Hill, c2005Online Access: Contributor biographical information | Table of contents | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.3 .P468 2005 ] (2).
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12.
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Marketing research an applied orientation
by Malhotra, Naresh K.
Edition: 5th ed. Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Online Access: Table of contents Availability: Items available for loan: Epoka University Library [HF 5415.2 .M29 2007] (1).
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13.
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International marketing and export management
by Albaum, Gerald S;
Strandskov, Jesper;
Duerr, Edwin.
Edition: 5th ed. Publisher: Harlow, England ; New York. : Financial Times/Prentice Hall, 2004Availability: Items available for loan: Epoka University Library [HF 1416 .I617 2004] (1).
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14.
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Consumer behavior
by Schiffman, Leon G;
Kanuk, Leslie Lazar.
Edition: 9th ed. Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Availability: Items available for loan: Epoka University Library [HF 5415.32 .S35 2007] (1).
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15.
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Exploring marketing research
by Zikmund, William G;
Babin, Barry J.
Edition: 9th ed. Publisher: Mason, OH ; Thomson/South-Western, c2007Availability: Items available for loan: Epoka University Library [HF 5415.2 .Z54 2007] (1).
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16.
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Dictionary of marketing and communication; including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences
by Jefkins, Frank William.
Publisher: Aylesbury, Intertext, 1973Availability: Items available for loan: Epoka University Library [HF 5415 .J438 1973] (1).
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17.
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Consumer behavior
by Blackwell, Roger D;
Engel, James F;
Miniard, Paul W.
Edition: 10th ed. Publisher: Mason, Ohio : Thomson Business and Economics, c2006Availability: Items available for loan: Epoka University Library [HF 5415.32 .E53 2006] (2).
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18.
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Global marketing : a market-responsive approach
by Hollensen, Svend.
Edition: 1st ed. Publisher: Harlow, England ; New York : Financial Times Prentice Hall, 1998Availability: Items available for loan: Epoka University Library [HF 1416 .H65 2001] (1).
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19.
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Dictionary of marketing [electronic resource]
by Ivanovic, A;
Collin, P. H. (Peter Hodgson).
Edition: 3rd ed. Publisher: London : Bloomsbury, 2003Online Access: Connect to MyiLibrary resource Availability: Items available for loan: Epoka University Library [HF 5415 .C58 1996] (1).
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20.
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Strategic market management
by Aaker, David A.
Edition: 6th ed. Publisher: New York : Wiley, c2001Online Access: Contributor biographical information | Table of Contents only | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.13 .A23 2001] (1).
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