Epoka University Library

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1.
Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane.

Edition: 3rd ed. Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Online Access: Table of contents only Availability: Items available for loan: Epoka University Library [HD 69.B7 K45 2008] (1).

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2.
The new strategic brand management : advanced insights and strategic thinking

by Kapferer, Jean-Noel.

Edition: 5th ed. Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Epoka University Library [HD 69 .B7 K37 2012] (1).

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3.
Designing brand identity : an essential guide for the whole branding team

by Wheeler, Alina.

Edition: Fourth edition. Publisher: New Jersey , Wilwy 2013Online Access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Epoka University Library [HD 69 .B7 W44 2013] (1).

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4.
Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane.

Edition: 3rd ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Online Access: Table of contents only Availability: Items available for loan: Epoka University Library [HD 69.B7.K 45 2008] (1).

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5.
B2B brand management

by Kotler, Philip; Pfoertsch, Waldemar; Michi, Ines.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Berlin ; New York : Springer, c2006Other title: Business to business brand management.Online Access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Epoka University Library [HD69.B7.K68 2006] (1).

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6.
H2H Marketing

by Kotler, Philip; Pfoertsch, Waldemar; Michi, Ines.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Berlin ; New York : Springer, c2006Other title: The Genesis of Human-to-Human Marketing.Online Access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Epoka University Library [HD69.B7.K68 2006] (1).

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Epoka University Library, Rr. Tiranë-Rinas,Km. 12 1039 Tirana, Albania
+355 4 2232 086| FAX +355 4 2222 117|library@epoka.edu.al