| 000 | 01568cam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | 15160442 | ||
| 003 | OSt | ||
| 005 | 20200110132709.0 | ||
| 008 | 080129s2009 mauab b 001 0 eng | ||
| 010 | _a 2008003660 | ||
| 020 | _a9780073380933 (alk. paper) | ||
| 020 | _a0073380938 (alk. paper) | ||
| 035 | _a(OCoLC)ocn191732440 | ||
| 035 |
_a(OCoLC)191732440 _z(OCoLC)175648148 |
||
| 040 |
_aDLC _cDLC _dYDXCP _dBTCTA _dBAKER _dC#P _dBWX _dDLC |
||
| 050 | 0 | 0 |
_aHD9980.5 _b.Z45 2009 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
||
| 300 |
_axxviii, 708 p. : _bill., map ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 | _aCustomer services. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aBitner, Mary Jo. | |
| 700 | 1 | _aGremler, Dwayne D. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 955 |
_asd05 2008-01-29; _isd05 2008-01-29 to SL; _aaa19 2008-01-29 _aps09 2008-08-26 1 copy rec'd., to CIP ver. |
||
| 999 |
_c10057 _d10057 |
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