| 000 | 01212cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 11920845 | ||
| 003 | OSt | ||
| 005 | 20200115114245.0 | ||
| 008 | 000224s2001 maua b 001 0 eng | ||
| 010 | _a 00026735 | ||
| 020 | _a0072315571 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.P387 2001 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston, Mass. : _bIrwin/McGraw-Hill, _cc2001. |
||
| 300 |
_axx, 876 p. : _bill. (some col.), maps ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references (p. 851-858) and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aDonnelly, James H. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/00026735.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/00026735.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 955 | _ato SSCD pb18 02-24-00; se42 02-25-00; to Dewey 02-25-00; aa05 02-28-00; Cip ver. se05 to BCCD 07-26-00 | ||
| 999 |
_c10070 _d10070 |
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