| 000 | 01229cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 13606204 | ||
| 003 | OSt | ||
| 005 | 20200117115928.0 | ||
| 008 | 040526s2005 maua b 001 0 eng | ||
| 010 | _a 2004053060 | ||
| 020 | _a0072865989 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.15 _b.L44 2005 |
| 082 | 0 | 0 |
_a658.5/6 _222 |
| 100 | 1 |
_aLehmann, Donald R. _4Donald.R LEHMANN Russell S. Winer |
|
| 245 | 1 | 0 |
_aProduct Management _cDonald.R LEHMANN Russell S. Winer |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2005. |
||
| 300 |
_axvi, 494 p. : _bill. ; _c24 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aProduct management. | |
| 700 | 1 |
_aWiner, Russell S. _4Donald.R LEHMANN Russell S. Winer |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh051/2004053060.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh041/2004053060.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 955 |
_apc20 2004-05-26 to SSCD _ise20 2004-05-26 _aaa19 2004-05-28 _aps13 2004-09-21 1 copy rec'd., to CIP ver. |
||
| 999 |
_c10097 _d10097 |
||