000 | 01387cam a22003494a 4500 | ||
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001 | 13457832 | ||
003 | OSt | ||
005 | 20200121162347.0 | ||
008 | 040114s2005 nyua b 001 0 eng | ||
010 | _a 2004042585 | ||
020 | _a0072967625 (alk. paper) | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.13 _b.L315 2005 |
082 | 0 | 0 |
_a658.8 _222 |
100 | 1 |
_aLal, Rajiv. _4Rajiv Lal, John A.Quelch and V.Kasturi Rangan |
|
245 | 1 | 0 |
_aMarketing management : _btext and cases / _cRajiv Lal, John A. Quelch, V. Kasturi Rangan. |
250 | _a[1st ed.] | ||
260 |
_aNew York, N.Y. : _bMcGraw-Hill/Irwin, _cc2005. |
||
300 |
_axiii, 812 p. : _bill. ; _c26 cm. |
||
440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xManagement. |
|
650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
700 | 1 |
_aQuelch, John A. _4Rajiv Lal, John A.Quelch and V.Kasturi Rangan |
|
700 | 1 | _aRangan, V. Kasturi | |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/mh041/2004042585.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0632/2004042585-d.html |
906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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942 |
_2lcc _cBK |
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955 |
_apc20 2004-01-14 to SSCD _ise45 2004-01-15 _aaa19 2004-01-20 _aps13 2004-05-12 1 copy rec'd., to CIP ver. |
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999 |
_c10132 _d10132 |