| 000 | 00978cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 13008739 | ||
| 003 | OSt | ||
| 005 | 20200124105325.0 | ||
| 008 | 021121s2004 maua b 001 0 eng | ||
| 010 | _a 2002116444 | ||
| 020 | _a0618338071 | ||
| 035 | _a(DLC) 2002116444 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.A523 2004 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 | _aAnderson, Carol H. | |
| 245 | 1 | 0 |
_aStrategic marketing management / _cCarol H. Anderson, Julian W. Vincze. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bHoughton Mifflin, _cc2004. |
||
| 300 |
_axxxiii, 863, [11] p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 | _aVincze, Julian W. | |
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 955 |
_apc14 2002-11-21 _apv19 2004-02-09 to SSCD _ise45 2004-02-12 _aaa25 2004-02-24 |
||
| 999 |
_c10149 _d10149 |
||