000 00848pam a2200253 a 4500
001 1654604
003 OSt
005 20200124110000.0
008 970811s1998 njua b 001 0 eng
010 _a 97036484
020 _a0023051620
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.13
_b.M35223 1998
082 0 0 _a658.8
_221
245 0 0 _aMarketing management /
_cRichard P. Bagozzi ... [et al.].
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc1998.
300 _axxii, 718 p. :
_bcol. ill. ;
_c27 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
700 1 _aBagozzi, Richard P.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBK
955 _apc16 to sa00 08-11-97; se45 08-12-97; se42 08-12-97/se01; se50 08-13-97; CIP ver. pv03 02-24-98
999 _c10152
_d10152