000 00914cam a2200277 a 4500
001 12846461
003 OSt
005 20200127134042.0
008 020708s2003 mauab b 001 0 eng
010 _a 2001133328
020 _a0618192433 (Library ed.)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415
_b.P658 2003
082 0 0 _a658.8
_221
100 1 _aPride, William M.,
_d1942-
245 1 0 _aMarketing :
_bconcepts and strategies /
_cWilliam M. Pride, O.C. Ferrell.
250 _a12th ed.
260 _aBoston :
_bHoughton Mifflin Co.,
_cc2003.
300 _a1 v. (various pagings) :
_bcol. ill., col. maps ;
_c29 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
700 1 _aFerrell, O. C.
906 _a7
_bcbc
_corigcop
_d2
_encip
_f20
_gy-gencatlg
942 _2ddc
_cBK
955 _apv21 2002-07-08 to SSCD
_ise20 2002-07-15
_ase00 2002-07-15
_aaa05 2002-08-22
999 _c10173
_d10173