000			02760cam a22004218i 4500
001			21288715
003			OSt
005			20200303163039.0
008			191104s2020 enk b 001 0 eng
010			_a 2019050392
020			_a9781292276540 _q(print)
020			_z9780273740933 _q(epub)
020			_z9781292276571 _q(PDF)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF5415.127 _b.H66 2020
082	0	0	_a658.8/02 _223
100	1		_aHooley, Graham J., _eauthor.
245	1	0	_aMarketing strategy & competitive positioning / _cGraham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee.
246	3		_aMarketing strategy and competitive positioning
250			_aSeventh edition.
263			_a2001
264		1	_aHarlow ; _aNew York : _bPearson, _c2020.
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate about the causes and extent, there is now little doubt that climate change and global warming is beginning to have a significant impact on our physical environment. Technology and the ever-growing acceptance and use of social media are having a profound effect on customer expectations, experience and behaviour. Despite ongoing economic difficulties and turbulence, climate change has not been ignored, and it presents significant challenges and opportunities for businesses. Sustainable energy technologies, such as wind, solar, wave and thermal biomass, are now being pursued more vigorously and attempts to reduce energy consumption (of cars, buildings and airplanes) are creating new business opportunities. Increasingly, companies, public sector organisations, individuals and nations are adopting and implementing measures, such as sourcing more raw materials locally to reduce 'carbon miles' and limiting the use of high-emission travel options to reduce their carbon footprint"-- _cProvided by publisher.
650		0	_aTarget marketing.
650		0	_aMarketing _xManagement.
700	1		_aNicoulaud, Brigitte, _eauthor.
700	1		_aRudd, John M., _eauthor.
776	0	8	_iOnline version: _aNicoulaud, Brigitte, _tMarketing strategy and competitive positioning _b7. _dHoboken : Pearson, 2020. _z9781292276557 _w(DLC) 2019050393
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
955			_brm06 2019-11-04 _irm06 2019-11-04 to Dewey
999			_c10204 _d10204