000 | 01132cam a22003134a 4500 | ||
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001 | 11944594 | ||
003 | OSt | ||
005 | 20200305111650.0 | ||
008 | 000317s2001 ohua b 001 0 eng | ||
010 | _a 00036524 | ||
020 | _a0324023170 (package: book & CD) | ||
020 | _a0324028407 (book only) | ||
020 | _a0324037139 (CD only) | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.2 _b.M3825 2000 |
082 | 0 | 0 |
_a658.8/3 _221 |
100 | 1 | _aMcDaniel, Carl D. | |
245 | 1 | 0 |
_aMarketing research essentials / _cCarl McDaniel Jr., Roger Gates. |
250 | _a3rd ed. | ||
260 |
_aCincinnati, Ohio : _bSouth-Western College Pub., _cc2001. |
||
300 |
_a1 v. (various pagings) : _bill. ; _c26 cm. + _e1 computer optical disc (4 3/4 in.) |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aMarketing research. | |
700 | 1 |
_aGates, Roger H., _d1942- |
|
906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK |
||
955 | _ato SSCD pc17 03-17-00; sb15 3-21-00; to Dewey 03-21-00 sb01; aa19 03-21-2000; bk rec'd, to CIP ver. ps13 07-08-00; Cip ver. se05 to BCCD 07-17-00 | ||
999 |
_c10212 _d10212 |