000			02357cam a2200313 a 4500
001			15495723
003			OSt
005			20200929122759.0
008			081023s2009 nyu b 001 0 eng
010			_a2009939851
020			_a9780538745406 (hardcover)
020			_z1005387454001 _qebook
035			_a(OCoLC)ocn263498281
040			_aDLC _cDLC _dYDXCP _dBTCTA _dC#P _dBWX _dCDX _dDLC
050	0	0	_aHF5415.32 _b.C6586 2009
082	0	0	_a658.8/342 _21st
100			_4Frank R Kardes Maria L Cronley Thomas W Cline
110			_4Cengage Learning
245	0	0	_aConsumer behavior _cFrank R Kardes Maria L Cronley Thomas W Cline
260			_aSouth Western _bCengage Learning, Inc. _cc2009.
300			_axiv,421 p. ; _c27 cm.
500			_aThis wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business.
504			_aIncludes bibliographical references and index.
650		0	_aConsumer behavior.
700			_aFrank R Kardes Maria L Cronley Thomas W Cline _912
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
955			_axj13 2008-10-23 _ixj13 2008-10-23 to Dewey _ard05 2008-10-23 _axe09 2009-07-10 1 copy rec'd., to CIP ver.
999			_c10230 _d10230