| 000 | 013301566a22002530334500 | ||
|---|---|---|---|
| 001 | 14155935 | ||
| 003 | OSt | ||
| 005 | 20210419150042.0 | ||
| 008 | 051027s2007 ohua b 001 0 eng | ||
| 010 | _a 2005936424 | ||
| 020 | _a |a | ||
| 040 |
_aDLC _bEng _cDLC |c DLC |d DLC _dDLC _eDLC |
||
| 050 |
_aHF5415.123 _b.S54 2007 |
||
| 082 | _b4600 | ||
| 100 | _4Shimp, Terence A. | ||
| 245 | _aAdvertising,Promotion, and other aspects of integrated marketing communications | ||
| 250 | _a7th ed. | ||
| 260 |
_aMason, OH _bThomson/South-Western, _c2007 |
||
| 300 |
_axxii,. _b 629 p _c ill. _g 29 cm. |
||
| 500 | _aADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practitioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. | ||
| 650 |
_2Communication in marketing. _vSales promotion. _xAdvertising. _yDirect marketing. |
||
| 856 |
_3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1514/2005936424-b.html _uublisher description |u http://www.loc.gov/catdir/enhancements/fy1514/2005936424-d.html _yTable of contents only |u http://www.loc.gov/catdir/enhancements/fy1514/2005936424-t.html |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c10248 _d10248 |
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