000 | 02162cas a2200505 a 4500 | ||
---|---|---|---|
001 | 12954538 | ||
003 | OSt | ||
005 | 20210519151939.0 | ||
008 | 021001c19749999ohuhr 0 0eng | ||
010 |
_a 2002204214 _z 73003970 _z 76003073 _z 79051058 _z 82072170 _z 85004458 _z 87038143 _z 91011467 _z 93073973 _z 98086928 _z 00101060 _z 2001091989 _z 2007939962 _z 2013948491 |
||
020 | _a9780324580211 | ||
022 | _a9780324580211 | ||
035 | _a(OCoLC)ocm50702478 | ||
040 |
_aDLC _beng _cDLC _dDLC _dOCoLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5410 _b.D 2009 |
082 |
_29200 _bHF 5410 .D 2009 |
||
245 | 0 | 0 | _aContemporary marketing. |
260 |
_aHinsdale, Ill. : _bDryden Press, _c1974- |
||
300 |
_av. : _bill. ; _c24-28 cm. |
||
310 | _aTriennial | ||
362 | 0 | _a[1st. ed.]- | |
490 | 1 | _a1974: The Dryden Press marketing series | |
490 | 1 | _a1977: Dryden Press publications in marketing | |
490 | 1 | _a1980- : The Dryden Press series in marketing | |
500 | _aPublished: Fort Worth, TX: Harcourt College Publishers, 2001- ; Mason, OH : South-Western. | ||
515 | _aUpdated annually in softcover between eds., 2002- (e.g., 2002 updates 10th ed.(2001)). | ||
580 | _aVols. for 1974-<1977> have companion publication: Study guide to Boone/Kurtz Contemporary marketing. | ||
580 | _aVol. for 1977 issued also in expanded form as: Foundations of marketing, [1st ed.]. | ||
580 | _aVols. for 1977-<1983> have companion publication: Cases for analysis in marketing. | ||
580 | _aVols. for <11th ed.-> have CD-ROM. | ||
588 | _aLatest issue consulted: 2009 ed. | ||
650 | 0 | _aMarketing. | |
700 | _4David L.Kurtz | ||
787 | 1 | _tStudy guide to Boone/Kurtz Contemporary marketing | |
787 | 1 | _tFoundations of marketing | |
787 | 1 | _tCases for analysis in marketing | |
830 | 0 | _aDryden Press marketing series. | |
830 | 0 | _aDryden Press publications in marketing. | |
830 | 0 | _aDryden Press series in marketing. | |
850 | _aDLC | ||
906 |
_a7 _bcbc _cserials _d3 _encip _f20 _gn-oclcserc |
||
942 |
_2ddc _cBK |
||
955 |
_cdb08 2002-10-28 to SRD B&E subject shelf _adb00 (SRD B&E Subj.) 2003-01-24 |
||
999 |
_c10314 _d10314 |