000 02162cas a2200505 a 4500
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003 OSt
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008 021001c19749999ohuhr 0 0eng
010 _a 2002204214
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_z 79051058
_z 82072170
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022 _a9780324580211
035 _a(OCoLC)ocm50702478
040 _aDLC
_beng
_cDLC
_dDLC
_dOCoLC
042 _apcc
050 0 0 _aHF5410
_b.D 2009
082 _29200
_bHF 5410 .D 2009
245 0 0 _aContemporary marketing.
260 _aHinsdale, Ill. :
_bDryden Press,
_c1974-
300 _av. :
_bill. ;
_c24-28 cm.
310 _aTriennial
362 0 _a[1st. ed.]-
490 1 _a1974: The Dryden Press marketing series
490 1 _a1977: Dryden Press publications in marketing
490 1 _a1980- : The Dryden Press series in marketing
500 _aPublished: Fort Worth, TX: Harcourt College Publishers, 2001- ; Mason, OH : South-Western.
515 _aUpdated annually in softcover between eds., 2002- (e.g., 2002 updates 10th ed.(2001)).
580 _aVols. for 1974-<1977> have companion publication: Study guide to Boone/Kurtz Contemporary marketing.
580 _aVol. for 1977 issued also in expanded form as: Foundations of marketing, [1st ed.].
580 _aVols. for 1977-<1983> have companion publication: Cases for analysis in marketing.
580 _aVols. for <11th ed.-> have CD-ROM.
588 _aLatest issue consulted: 2009 ed.
650 0 _aMarketing.
700 _4David L.Kurtz
787 1 _tStudy guide to Boone/Kurtz Contemporary marketing
787 1 _tFoundations of marketing
787 1 _tCases for analysis in marketing
830 0 _aDryden Press marketing series.
830 0 _aDryden Press publications in marketing.
830 0 _aDryden Press series in marketing.
850 _aDLC
906 _a7
_bcbc
_cserials
_d3
_encip
_f20
_gn-oclcserc
942 _2ddc
_cBK
955 _cdb08 2002-10-28 to SRD B&E subject shelf
_adb00 (SRD B&E Subj.) 2003-01-24
999 _c10314
_d10314