000			03005cam a2200493 a 4500
001			17561772
003			OSt
005			20210520125035.0
008			121213s2014 ohua b 001 0 eng d
010			_a 2012955793
015			_aGBB2B9906 _2bnb
016	7		_a016219463 _2Uk
020			_a9781285091860 _q(pbk.)
020			_a1285091868 _q(pbk.)
020			_z1285091860 _q(pbk.)
020			_a1627080007
020			_a9781627080002
035			_a(OCoLC)ocn820108896
040			_aUKMGB _beng _cDLC _dUKMGB _dOCLCO _dYDXCP _dBTCTA _dCUI _dOSU _dOCLCF _dOCLCA _dIIB _dOCLCA _dCTB _dOCLCQ _dDLC
042			_alccopycat
050	0	0	_aHF5415 _b.L26244 2011
082	0	4	_a9208 _223 _bHF 5415 .L26244 2011
100	1		_aLamb, Charles W., _eauthor.
245	1	0	_aMKTG 7 / _c[Charles W. Lamb, Joseph F. Hair, Carl McDaniel].
246	3		_aMarketing 7
246	3		_aMarketing
250			_aStudent ed.
260			_aMason, Ohio : _bSouth-Western ; _aAndover : _bCengage Learning [distributor], _c2013.
300			_axiv, 386, [20] pages : _billustrations ; _c28 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_apt. 1. The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- pt. 2. Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Marketing research -- pt. 3. Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- pt. 4. Distribution decisions -- Supply chain management -- Marketing channels and retailing -- pt. 5. Promotion and communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion -- Personal selling and sales management -- Social media and marketing -- pt. 6. Pricing decisions -- Pricing concepts -- Setting the right price.
520			_aMKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.
650		0	_aMarketing.
650		7	_aMarketing. _2fast _0(OCoLC)fst01010167
700	1		_aHair, Joseph F., _eauthor.
700	1		_aMcDaniel, Carl, _cJr., _d1941- _eauthor.
906			_a7 _bibc _ccopycat _d2 _eepcn _f20 _gy-gencatlg
942			_2ddc _cBK
955			_btd06 2017-07-31 z-processor; restore overwritten record
955			_bxg16 2015-01-06 z-processor
999			_c10337 _d10337