000			01191cam a22003374a 4500
001			15484465
003			OSt
005			20210527103402.0
008			081014s2010 ohua b 001 0 eng d
010			_a 2008939395
020			_a9780324593600 (hbk.)
020			_a0324593600 (hbk.)
035			_a(OCoLC)ocn316886923
040			_aAU@ _beng _cAU@ _dTXI _dDLC
042			_alccopycat
050	0	0	_aHF5415.123 _b.S54 2010
082			_29217 _bHF5415.123 .S54 2010
100	1		_aShimp, Terence A.
245	1	0	_aAdvertising, promotion, and other aspects of integrated marketing communications / _cTerence A. Shimp.
250			_a8th ed.
260			_aMason, Ohio : _bSouth-Western Cengage Learning, _cc2010.
300			_axx, 668 p. : _bill. (some col.) ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
650		0	_aDirect marketing.
906			_a7 _bcbc _ccopycat _d3 _encip _f20 _gy-gencatlg
942			_2ddc _cBK
955			_bxj04 2009-08-05 z-processor _ixj09 2009-08-11 to BCCD (telework) _axj00 2010-03-31 to USPL/SS _ixj06 2011-06-16 to BCCD (Telework)
999			_c10363 _d10363