000 01150cam a22003254a 4500
001 14873353
003 OSt
005 20210616101337.0
008 070601s2007 nyua b 001 0 eng c
010 _a 2007930021
020 _a0979734401 (pbk.)
020 _a9780979734403 (pbk.)
035 _a(OCoLC)ocn213483196
040 _aZCU
_cZCU
_dDLC
042 _apcc
050 0 0 _aHF5415.13
_b.C264 2007
082 _29270
_bHF 5415.13 .C264 2007
100 1 _aCapon, Noel.
245 1 0 _aManaging marketing in the 21st century :
_bdeveloping and implementing the market strategy /
_cNoel Capon ; with James Mac Hulbert.
246 3 _aManaging marketing in the twenty-first century
246 3 0 _aDeveloping & implementing the market strategy
260 _aBronxville, N.Y. :
_bWessex Inc.,
_c2007.
300 _a1 v. (various pagings) :
_bill. ;
_c28 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
700 1 _aHulbert, James M.
906 _a7
_bcbc
_cpccadap
_d3
_eepcn
_f20
_gy-gencatlg
942 _2ddc
_cBK
955 _apc24 2007-06-01
_ase38 2008-05-19 z-processor
_ise38 2008-05-19
999 _c10418
_d10418