000 01410cam a22003978i 4500
001 18948468
003 OSt
005 20210616110330.0
008 160127s2016 nju 001 0 eng
010 _a 2016003724
020 _a9781944659004 (hardcover)
020 _a9781944659011 (pbk.)
040 _aDLC
_beng
_cDLC
_erda
042 _apcc
050 0 0 _aHF 5415.13
_b.L5883 2016
082 0 0 _a9282
_223
_bHF 5415.13 .L 5883 2016
100 1 _aLovelock, Christopher H.,
_eauthor.
245 1 0 _aServices marketing :
_bpeople, technology, strategy /
_cJochen Wirtz, Christopher Lovelock.
250 _aEighth edition.
263 _a1603
264 1 _aNew Jersey :
_bWorld Scientific,
_c[2016]
300 _apages cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aIncludes index.
650 0 _aMarketing
_xManagement.
650 0 _aProfessions
_xMarketing.
650 0 _aService industries
_xMarketing.
650 0 _aCustomer services
_xMarketing.
700 1 _aWirtz, Jochen,
_eauthor.
776 0 8 _iOnline version:
_aLovelock, Christopher H., author.
_tServices marketing
_bEighth edition.
_dNew Jersey : World Scientific, [2016]
_z9781944659028
_w(DLC) 2016004004
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
955 _brm15 2016-01-27
_irm15 2016-01-27 (telework)
_arm15 2016-01-27 to Dewey
999 _c10430
_d10430