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020 _a1560986867
040 _aDLC
_cDLC
_dDLC
043 _an-us---
050 _aHE8698
_b.S6 1994
082 _a384.54/3/0973
_220
090 _aHE 8698 .S6 1994
100 _aSmulyan, Susan.
245 _aSelling radio :
_bthe commercialization of American broadcasting, 1920-1934 /
_cSusan Smulyan.
260 _aWashington :
_bSmithsonian Institution Press,
_cc1994.
300 _aviii, 223 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 169-215) and index.
650 _aRadio broadcasting
_xEconomic aspects
_xHistory.
_zUnited States
650 _aRadio advertising
_xHistory.
_zUnited States
650 _aCorporate sponsorship
_xHistory.
_zUnited States
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
955 _apc16 to ja00 03-10-93; jh26 to jh11 03-11-93; jk07 to SSCD 03-11-93; se55 03-12-93; se50 03-12-93; CIP ver. pv08 03-08-94
991 _bc-GenColl
_hHE8698
_i.S6 1994
_p00017325930
_wBOOKS
999 _c2156
_d2156