| 000 | 01162na a2200337 4500 | ||
|---|---|---|---|
| 001 | 2636 | ||
| 003 | Milas | ||
| 005 | 20140528154120.0 | ||
| 008 | 110222b tu 000 0 | ||
| 020 | _a9780199532575 | ||
| 020 | _a0199532575 | ||
| 035 | _a(OCoLC)247440999 | ||
| 035 | _a(OCoLC)ocn247440999 | ||
| 040 |
_aDLC _cDLC _dYDXCP _dBWK _dBWKUK _dDLC |
||
| 050 |
_aHF5438.5 _b.P475 2009 |
||
| 082 |
_a659.1 _222 |
||
| 090 | _aHF 5438.5 .P475 2009 | ||
| 100 | _aPercy, Larry. | ||
| 245 |
_aStrategic advertising management / _cLarry Percy, Richard Elliott. |
||
| 250 | _a3rd ed. | ||
| 260 |
_aOxford ; _aNew York : _bOxford University Press, _c2009. |
||
| 300 |
_axviii, 424 p. : _bill. (some col.) ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aSales promotion. | ||
| 650 |
_aAdvertising _xManagement. |
||
| 650 | _aStrategic planning. | ||
| 650 | _aCommunication in marketing. | ||
| 700 | _aElliott, Richard H. | ||
| 856 |
_uhttp://www.loc.gov/catdir/toc/ecip0827/2008038449.html _3Table of contents only |
||
| 856 |
_uhttp://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html _3Publisher description |
||
| 999 |
_c2460 _d2460 |
||