| 000 | 00854na a2200265 4500 | ||
|---|---|---|---|
| 001 | 5603 | ||
| 003 | Milas | ||
| 005 | 20140528154337.0 | ||
| 008 | 130704b tu 000 0 | ||
| 020 | _a0669072133 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 041 | _aeng | ||
| 050 |
_aHF5823 _b.R678 1987 |
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| 082 |
_a659.1 _219 |
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| 090 | _aHF 5823 .R678 1987 | ||
| 100 | _aRothschild, Michael L. | ||
| 245 |
_aAdvertising : _bfrom fundamentals to strategies / _cMichael L. Rothschild. |
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| 260 |
_aLexington, Mass. : _bD.C. Heath., _cc1987. |
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| 300 |
_axviii, 776, 12 p., [4] p. of plates : _bill. (some col.) ; _c27 cm. |
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| 504 | _aIncludes bibliographies and index. | ||
| 650 |
_aAdvertising _xManagement. |
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| 650 | _aAdvertising. | ||
| 906 |
_a7 _bcbc _corignew _d3 _eopcn _f19 _gy-gencatlg |
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| 991 |
_bc-GenColl _hHF5823 _i.R678 1987 _p00000739893 _wBOOKS |
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| 999 |
_c3625 _d3625 |
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