000			01505na a2200385 4500
001			5701
003			Milas
005			20140528154643.0
008			131119b tu 000 0
020			_a0256136963
020			_a0256136971 (international students ed.)
035			_9(DLC) 94022646
040			_aDLC _cDLC _dDLC
050			_aHF5823 _b.B387 1995
082			_a659.1 _220
090			_aHF 5823 .B387 1995
100			_aBelch, George E. _d1951- _q(George Edward),
245			_aIntroduction to advertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch.
246			_aIntroduction to advertising & promotion
250			_a3rd ed.
260			_aChicago : _bIrwin, _cc1995.
300			_axxii, 762 p. : _bill. (som col.), col. maps ; _c29 cm.
440			_aIrwin series in marketing
500			_aRev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
504			_aIncludes bibliographical references (p. 721-738) and indexes.
650			_aAdvertising.
650			_aSales promotion.
650			_aCommunication in marketing.
700			_aBelch, George E. _d1951- _q(George Edward), _tIntroduction to advertising & promotion.
700			_aBelch, Michael A.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
910			_aDonated by Beder University
955			_apc03 to sa00 07-06-94; se55 07-12-94/se20; CIP ver. pv07 02-24-95
991			_bc-GenColl _hHF5823 _i.B387 1995 _p00034100408 _wBOOKS
999			_c3727 _d3727