000 02922na a2200493 4500
001 5822
003 Milas
005 20140528154644.0
008 140313b tu 000 0
020 _a9781118099209 (cloth)
020 _z9781118465028 (ebk)
020 _z9781118416174 (ebk)
020 _z9781118418741 (ebk)
020 _z9781118431634 (ebk)
020 _a9781118465011 (ebk)
040 _aDLC
_beng
_cDLC
_dDLC
_erda
042 _apcc
050 _aHD69.B7
_bW44 2013
082 _a658.8/27
_223
084 _aDES007000
_2bisacsh
090 _aHD69 .B7 W44 2013
100 _aWheeler, Alina.
245 _aDesigning brand identity :
_ban essential guide for the whole branding team /
_cAlina Wheeler.
250 _aFourth edition.
260 _aNew Jersey ,
_bWilwy
_c2013
264 _aHoboken, New Jersey :
_bJohn Wiley & Sons, Inc.,
_c[2013]
300 _ax, 326 pages :
_bcolor illustrations ;
_c29 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references (pages 314-315) and index.
520 _a"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
_cProvided by publisher.
650 _aDESIGN / Graphic Arts / General.
_2bisacsh
650 _aBrand name products.
650 _aAdvertising
_xBrand name products.
650 _aBranding (Marketing)
650 _aTrademarks
_xDesign.
856 _uhttp://www.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
_3Publisher description
856 _uhttp://www.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
_3Table of contents only
856 _uhttp://www.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
_3Contributor biographical information
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
925 _aacquire
_xpolicy default
955 _axn02 2013-02-20 1 copy rec'd., to CIP ver.
_axj13 2013-05-23 (rev)
_brg11 2012-05-23
_fxj06 2013-05-20 copy 1-2 to CALM
_irg11 2012-05-23 ONIX to Dewey
_wrd05 2012-05-24
999 _c3848
_d3848