000 | 02922na a2200493 4500 | ||
---|---|---|---|
001 | 5822 | ||
003 | Milas | ||
005 | 20140528154644.0 | ||
008 | 140313b tu 000 0 | ||
020 | _a9781118099209 (cloth) | ||
020 | _z9781118465028 (ebk) | ||
020 | _z9781118416174 (ebk) | ||
020 | _z9781118418741 (ebk) | ||
020 | _z9781118431634 (ebk) | ||
020 | _a9781118465011 (ebk) | ||
040 |
_aDLC _beng _cDLC _dDLC _erda |
||
042 | _apcc | ||
050 |
_aHD69.B7 _bW44 2013 |
||
082 |
_a658.8/27 _223 |
||
084 |
_aDES007000 _2bisacsh |
||
090 | _aHD69 .B7 W44 2013 | ||
100 | _aWheeler, Alina. | ||
245 |
_aDesigning brand identity : _ban essential guide for the whole branding team / _cAlina Wheeler. |
||
250 | _aFourth edition. | ||
260 |
_aNew Jersey , _bWilwy _c2013 |
||
264 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c[2013] |
||
300 |
_ax, 326 pages : _bcolor illustrations ; _c29 cm |
||
336 |
_atext _2rdacontent |
||
337 |
_aunmediated _2rdamedia |
||
338 |
_avolume _2rdacarrier |
||
504 | _aIncludes bibliographical references (pages 314-315) and index. | ||
520 |
_a"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- _cProvided by publisher. |
||
650 |
_aDESIGN / Graphic Arts / General. _2bisacsh |
||
650 | _aBrand name products. | ||
650 |
_aAdvertising _xBrand name products. |
||
650 | _aBranding (Marketing) | ||
650 |
_aTrademarks _xDesign. |
||
856 |
_uhttp://www.loc.gov/catdir/enhancements/fy1212/2012020851-d.html _3Publisher description |
||
856 |
_uhttp://www.loc.gov/catdir/enhancements/fy1212/2012020851-t.html _3Table of contents only |
||
856 |
_uhttp://www.loc.gov/catdir/enhancements/fy1302/2012020851-b.html _3Contributor biographical information |
||
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
925 |
_aacquire _xpolicy default |
||
955 |
_axn02 2013-02-20 1 copy rec'd., to CIP ver. _axj13 2013-05-23 (rev) _brg11 2012-05-23 _fxj06 2013-05-20 copy 1-2 to CALM _irg11 2012-05-23 ONIX to Dewey _wrd05 2012-05-24 |
||
999 |
_c3848 _d3848 |