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003 Milas
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015 _aGB73-26771
020 _a0700202188
035 _9(DLC) 74171366
040 _aDLC
_cDLC
_dDLC
050 _aHF5415
_b.J438 1973
082 _a658.8/003
090 _aHF 5415 .J438 1973
100 _aJefkins, Frank William.
245 _aDictionary of marketing and communication;
_bincluding advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences
_c[by] Frank Jefkins.
260 _aAylesbury,
_bIntertext,
_c1973.
300 _a[5], 121 p.
_c24 cm.
350 _a2.50
650 _aCommunication
_xDictionaries.
650 _aAdvertising
_xDictionaries.
650 _aMarketing
_xDictionaries.
906 _a7
_bcbc
_corignew
_d3
_encip
_f19
_gy-gencatlg
991 _bc-GenColl
_hHF5415
_i.J438
_p00005362027
_wBOOKS
999 _c597
_d597