000 00720cam a22002535a 4500
001 13787495
003 5359
005 20161202133826.0
008 041119s2004 mau 000 0 eng
010 _a 2004116790
020 _a9780750659383
040 _aDLC
_cDLC
042 _apcc
050 _aHF 5415.13 .W547 2005
100 1 _aWilson, R. D.
_q(Richard D.)
245 1 0 _aStrategic marketing management :
_bplanning, implementation and control /
_cRichard Wilson, Colin Gilligan.
250 _a3rd ed.
260 _aBoston, MA :
_bElsevier,
_c2004.
263 _a0411
300 _axii, 867p.
_c31 cm
906 _a0
_bibc
_corignew
_d2
_eepcn
_f20
_gy-gencatlg
942 _2lcc
_cBK
955 _apc27 2004-11-19
999 _c7169
_d7169