000 01298na a2200337 4500
001 192
003 Milas
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008 101007b tu 000 0
020 _a0071121110
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 _aHF5415.3
_b.P468 2001
082 _a658.8/342
_221
090 _aHF 5415.3 .P468 2001
100 _aPeter, J. Paul.
245 _aConsumer behavior and marketing strategy /
_bJ. Paul Peter, Jerry C. Olson.
250 _a6th ed.
260 _aBoston :
_bMcGraw-Hill,
_cc2002.
300 _axxvi, 582 p., [24] p. of plates :
_bill. (some col.) ;
_c27 cm.
440 _aMcGraw-Hill/Irwin series in marketing
504 _aIncludes bibliographical references and index.
650 _aConsumer behavior.
650 _aMarketing.
700 _aOlson, Jerry C.
_d1944-
_q(Jerry Corrie),
856 _uhttp://www.loc.gov/catdir/description/mh021/2001031482.html
_3Publisher description
856 _uhttp://www.loc.gov/catdir/toc/mh021/2001031482.html
_3Table of contents
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
925 _aacquire
_xpolicy default
955 _apc20 to sa00 04-10-01; se42 04-11-01; to Dewey 04-11-01; aa05 04-11-01
_aps15 2001-07-18 bk rec'd, to CIP ver.
_fpv08 2001-08-03 CIP ver. to BCCD
999 _c719
_d719