000 | 01298na a2200337 4500 | ||
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001 | 192 | ||
003 | Milas | ||
005 | 20140528153403.0 | ||
008 | 101007b tu 000 0 | ||
020 | _a0071121110 | ||
040 |
_aDLC _cDLC _dDLC |
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042 | _apcc | ||
050 |
_aHF5415.3 _b.P468 2001 |
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082 |
_a658.8/342 _221 |
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090 | _aHF 5415.3 .P468 2001 | ||
100 | _aPeter, J. Paul. | ||
245 |
_aConsumer behavior and marketing strategy / _bJ. Paul Peter, Jerry C. Olson. |
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250 | _a6th ed. | ||
260 |
_aBoston : _bMcGraw-Hill, _cc2002. |
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300 |
_axxvi, 582 p., [24] p. of plates : _bill. (some col.) ; _c27 cm. |
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440 | _aMcGraw-Hill/Irwin series in marketing | ||
504 | _aIncludes bibliographical references and index. | ||
650 | _aConsumer behavior. | ||
650 | _aMarketing. | ||
700 |
_aOlson, Jerry C. _d1944- _q(Jerry Corrie), |
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856 |
_uhttp://www.loc.gov/catdir/description/mh021/2001031482.html _3Publisher description |
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856 |
_uhttp://www.loc.gov/catdir/toc/mh021/2001031482.html _3Table of contents |
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906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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925 |
_aacquire _xpolicy default |
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955 |
_apc20 to sa00 04-10-01; se42 04-11-01; to Dewey 04-11-01; aa05 04-11-01 _aps15 2001-07-18 bk rec'd, to CIP ver. _fpv08 2001-08-03 CIP ver. to BCCD |
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999 |
_c719 _d719 |