000 01310cam a2200361 i 4500
001 18655190
003 OSt
005 20180330155257.0
008 150611s2016 mdua b 001 0 eng
010 _a 2015022618
020 _a9781442251526 (cloth : alk. paper)
020 _a9781442251533 (pbk : alk. paper)
020 _z9781442251540 (electronic)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5415.1265
_b.Q46 2016
082 0 0 _a658.8/72
_223
100 1 _aQuesenberry, Keith A.,
_d1971-
245 1 0 _aSocial media strategy :
_bmarketing and advertising in the consumer revolution /
_cKeith A. Quesenberry.
264 1 _aLanham :
_bRowman & Littlefield,
_c[2016]
300 _axv, 239 pages :
_bilustrations ;
_c26 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aInternet marketing.
650 0 _aInternet advertising.
650 0 _aSocial media.
650 0 _aInternet in public relations.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
955 _brm15 2015-06-11
_irm15 2015-06-11 (telework)
_arm15 2015-06-11 to Dewey
_arm15 2015-06-26 (CIP chg. req.)
_axn11 2016-12-08 1 copy rec'd., to CIP ver.
999 _c7408
_d7408