000 01316cam a2200337 a 4500
001 14218676
003 OSt
005 20190523165612.0
008 060104s2006 njua f b 001 0 eng d
010 _a 2006295010
020 _a0471271330
035 _a(OCoLC)ocm61295567
040 _aPVA
_cPVA
_dUAB
_dIXA
_dDLC
042 _alccopycat
050 0 0 _aHF5415.5
_b.K86 2006
082 _aHF 5415.5 .K86 2006
100 1 _aKumar, V.,
_d1957-
245 1 0 _aCustomer relationship management :
_ba database approach /
_cV. Kumar, Werner J. Reinartz.
260 _aHoboken, N.J. :
_bWiley,
_cc2006.
300 _axxiv, 323 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aCustomer relations
_xManagement.
650 0 _aCustomer relations
_xData processing.
700 1 _aReinartz, Werner J.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/fy0605/2006295010.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0629/2006295010-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0629/2006295010-d.html
906 _a7
_bcbc
_ccopycat
_d3
_encip
_f20
_gy-gencatlg
942 _2ddc
_cBK
955 _aps09 2006-01-04 z-processor to SSCD
_ase00 2006-02-09
_ise05 2006-02-24
999 _c9027
_d9027