000 01161cam a2200313 a 4500
001 3487460
003 OSt
005 20190610153742.0
008 940525s1995 nyu bd 000 0 eng
010 _a 94025576
020 _a0471025038 (alk. paper)
020 _a047102502X (pbk.)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415
_b.R577 1995
082 0 0 _a658.8/003
_220
100 1 _aRosenberg, Jerry Martin.
245 1 0 _aDictionary of marketing and advertising /
_cJerry M. Rosenberg.
260 _aNew York :
_bJ. Wiley,
_cc1995.
300 _axii, 371 p. ;
_c24 cm.
440 0 _aBusiness dictionary series
504 _aIncludes bibliographical references.
650 0 _aMarketing
_xDictionaries.
650 0 _aAdvertising
_xDictionaries.
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/bios/wiley041/94025576.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/wiley033/94025576.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK
955 _apc19 to sa00 05-25-94; sc20 05-25-94; sc12/sc17 05-26-94; sc02 to DDC 05-27-94; cip ver. yj77 06-29-95
999 _c9513
_d9513