Strategic management : concepts and cases, a competitive advantage approach / Fred R. David, Francis Marion University, Florence, South Carolina, Forest R. David, Strategic Planning Consultant, Ocean Isle Beach, North Carolina, Meredith E. David, Baylor University, Waco, Texas.
Material type:
TextPublisher: Boston : Pearson, [2020]Edition: Seventeenth editionDescription: xxviii, 636 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9781292441405
- 658.4/012 23
- HD30.28 .D385 2020
| Item type | Current library | Call number | Status | Barcode | |
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Books
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Epoka University Library | HD30.28. D385 2020 (Browse shelf(Opens below)) | Available | 9424 | |
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Books
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Epoka University Library | HD30.28. D385 2020 (Browse shelf(Opens below)) | Available | 9425 |
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping you develop your own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations and sustainability. This is 1 of the reasons it is adopted at more than 500 colleges and universities worldwide.
Thoroughly updated and revised with current research and examples, the 17th Edition helps you effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business.
Includes bibliographic references and index.
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