Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 5th edDescription: xxviii, 708 p. : ill., map ; 26 cmISBN: - 9780073380933 (alk. paper)
- 0073380938 (alk. paper)
- 658.8 22
- HD9980.5 .Z45 2009
| Item type | Current library | Call number | Status | Barcode | |
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Books
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Epoka University Library | HD 9980.5 .Z45 2009 (Browse shelf(Opens below)) | Available | 9015 |
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| HD 9980.1 C45 2012 Services marketing / | HD 9980.5 .D78 2017 Services marketing : | HD9980.5 .S42517 2011 Service marketing / | HD 9980.5 .Z45 2009 Services marketing : | HD 9980.5 .Z45 2013 Services marketing : | HD 9980.5.F549 2008 Service management : | HD 9981.5.L68 1999 Principles of service marketing and management / |
Includes bibliographical references and index.
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