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Marketing research : in a digital information environment /

by Hair, Joseph F; Bush, Robert P; Ortinau, David J.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 4th ed.Description: xxiv, 690 p. : col. ill. ; 27 cm.ISBN: 9780073404707 (alk. paper); 0073404705 (alk. paper).Subject(s): Marketing researchOnline resources: Table of contents only
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.2 .H258 2009 (Browse shelf) Available

Subtitle on 3rd ed., 2006 varies.

Includes bibliographical references (p. 651-661) and indexes.

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