Marketing research : in a digital information environment /
by Hair, Joseph F; Bush, Robert P; Ortinau, David J.
Material type:
BookPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 4th ed.Description: xxiv, 690 p. : col. ill. ; 27 cm.ISBN: 9780073404707 (alk. paper); 0073404705 (alk. paper).Subject(s): Marketing researchOnline resources: Table of contents only
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
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Epoka University Library
|
HF 5415.2 .H258 2009 (Browse shelf) | Available |
Subtitle on 3rd ed., 2006 varies.
Includes bibliographical references (p. 651-661) and indexes.
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