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Marketing management : a strategic decision-making approach /

by Mullins, John W. (John Walker); Walker, Orville C.
Material type: materialTypeLabelBookSeries: Mcgraw-Hill/Irwin series in marketing.Publisher: New York : McGraw-Hill, c2008Edition: 6th ed.Description: xxii, 533 p. : ill. ; 26 cm.ISBN: 9780073529820 (alk. paper); 0073529826 (alk. paper).Subject(s): Marketing -- ManagementOnline resources: Table of contents only | Publisher description
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF5415.13 .M352324 2008 (Browse shelf) Available

Previous ed. entered under title.

Includes bibliographical references and index.

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