Strategic marketing problems : cases and comments /
by Kerin, Roger A; Peterson, Robert A. (Robert Allen).
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c1998Edition: 8th ed.Description: xii, 723 p. : ill. (some col.), maps ; 28 cm.ISBN: 0136328601.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
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Epoka University Library
|
HF 5415.135 .K47 1998 (Browse shelf) | Available |
Includes bibliographical references and indexes.
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