International business : the challenge of global competition /
by Ball, Donald A.
Material type: BookPublisher: New York : McGraw-Hill/Irwin, c2013Edition: 13th ed.Description: xxxv, 536 p. : col. ill., col. maps ; 29 cm.ISBN: 9780078112638 (alk. paper); 9780077606121; 007811263X (alk. paper).Subject(s): International business enterprises -- Management | International business enterprises | International economic relationsItem type | Location | Call number | Status | Date due |
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Books |
Epoka University Library
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HD 62.4 .B34 2013 (Browse shelf) | Available |
Includes bibliographical references and indexes.
The challenging world of international business -- International trade and foreign direct ivestment -- International institutions from an international business perspective -- Sociocultural forces -- Natural resources and environmental sustainability -- Political and trade forces -- Intellectual property and other legal forces -- The international monetary system and financial forces -- International competitive strategy -- Organizational design and control -- Global leadership issues and practices -- Assessing international markets -- Entry modes -- Export and import practices -- Marketing internationally -- Global operations and supply chain management -- Managing human resources in an international context -- International accounting and financial management.
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