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Contemporary advertising /

by Arens, William F.
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill, c2006Edition: 10th ed.Description: xl, 614 [80]p. : col. ill. ; 28 cm.ISBN: 0072964723 (alk. paper).Subject(s): AdvertisingOnline resources: Publisher description | Table of contents only
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Epoka University Library
HF 5821.B62 2006 (Browse shelf) Available

Includes indexes.

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