Strategic brand management : building, measuring, and managing brand equity /
by Keller, Kevin Lane.Material type: BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Edition: 3rd ed.Description: xxi, 692 p. : col. ill. ; 27 cm.ISBN: 9780131888593 (casebound); 0131888595 (casebound).Subject(s): Brand name products -- ManagementOnline resources: Table of contents only
|Item type||Location||Call number||Status||Date due|
Epoka University Library
|HD 69.B7.K 45 2008 (Browse shelf)||Available|
Includes bibliographical references and index.
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