Strategic marketing management cases /
by Cravens, David W [David W.Cravens, Charles W.Lamb Jr, Victoria L. Crittenden]; Lamb, Charles W [David W.Cravens, Charles W.Lamb Jr, Victoria L. Crittenden]; Crittenden, Victoria Lynn.
Material type:
BookSeries: The Irwin/McGraw-Hill series in marketing. Publisher: Boston : Irwin/McGraw-Hill, 1999Edition: 6th ed.Description: xvi, 624 p. : ill. ; 26 cm. + 1 computer disc (3 1/2 in.).ISBN: 0075618877.Subject(s): Marketing -- Case studies
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
Epoka University Library
|
HF 5415 C6944 1999 (Browse shelf) | Available |
Includes bibliographical references and index of cases.
System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.
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