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Strategic marketing management cases /

by Cravens, David W [David W.Cravens, Charles W.Lamb Jr, Victoria L. Crittenden]; Lamb, Charles W [David W.Cravens, Charles W.Lamb Jr, Victoria L. Crittenden]; Crittenden, Victoria Lynn.
Material type: materialTypeLabelBookSeries: The Irwin/McGraw-Hill series in marketing. Publisher: Boston : Irwin/McGraw-Hill, 1999Edition: 6th ed.Description: xvi, 624 p. : ill. ; 26 cm. + 1 computer disc (3 1/2 in.).ISBN: 0075618877.Subject(s): Marketing -- Case studies
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415 C6944 1999 (Browse shelf) Available

Includes bibliographical references and index of cases.

System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.

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