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Cases in strategic marketing /

by Rosenthal, David W [David Rosenthal, Lew G. Brown]; Brown, Lew G [David Rosenthal, Lew G. Brown].
Material type: materialTypeLabelBookPublisher: Upper Saddle River, NJ : Prentice Hall, c2000Description: xiii, 610 p. : ill. ; 26 cm.ISBN: 0130863599.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies
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Books Books
Epoka University Library
HF 5415.135 .R67 2000 (Browse shelf) Available

Includes bibliographical references.

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