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Marketing management /

by Dickson, Peter R [Dickson, Peter R.]; [Dickson, Peter R.].
Material type: materialTypeLabelBookSeries: The Dryden Press series in marketing. Publisher: Fort Worth : Dryden Press c1997Edition: 2nd ed.Description: xxxiv, 813 p. : col. ill. ; 27 cm.ISBN: 0030177421.Subject(s): Marketing -- Management
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Epoka University Library
HF 5415.13 .D48 1997 (Browse shelf) Available

Includes bibliographical references and indexes.

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