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Consumer behavior

by [Frank R Kardes Maria L Cronley Thomas W Cline]; [Cengage Learning ]; Frank R Kardes Maria L Cronley Thomas W Cline .

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BookPublisher: South Western Cengage Learning, Inc. c2009Description: xiv,421 p. ; 27 cm.ISBN: 9780538745406 (hardcover); .Subject(s): Consumer behavior

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Item type	Location	Call number	Status	Date due
Books	Epoka University Library	HF 5415.32.C6586 2009 (Browse shelf)	Available

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business.

Includes bibliographical references and index.

Epoka University Library

Consumer behavior

by [Frank R Kardes Maria L Cronley Thomas W Cline]; [Cengage Learning ]; Frank R Kardes Maria L Cronley Thomas W Cline.

by [Frank R Kardes Maria L Cronley Thomas W Cline]; [Cengage Learning ]; Frank R Kardes Maria L Cronley Thomas W Cline .